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If you haven’t seen the May 15, 2006 issue of The New Yorker, it’s worth finding a hardcopy (I can’t find an online version). In particular, the issue has two great articles:
First, how many times have you received emails from someone claiming to have millions of dollars waiting to be transferred out of […]
Interesting article in Variety about the American Idol phenomenon and its resulting economic impact. Fox wins big as 30 second commercials in the show’s season finale will run $1.3 million (Superbowl commercials cost $2.5 million)–but the show creates many other winners, also: magazines (especially celebrity mags which cover the new stars created by […]
Loyalty programs can be a visible and powerful tool for companies to retain their best customers. Yet, incentive programs often produce negative effects–destroying, rather than creating, brand affiliation.
Take airlines. American launched the first frequent flier program back in 1981 (it’s now the largest of its kind). Today, there are more than […]
Early-stage companies often miss opportunities to develop effective brand strategy. If you doubt the need for a great brand–thinking perhaps that technology alone will be enough to secure a strong market position–take a look at Baris’s List of Web 2.0 Companies. With that much competition, these companies need to do all they […]
The most interesting thing about today’s launch of Google Calendar isn’t the product. Instead, it’s how well the product launch exemplifies the advantage Google gains from free marketing from blogs, news aggregators, and other media.
For example, take a look at the free love Google gets from blogs for almost any move they make. […]
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