A Venture Forth

Ideas about venture capital, investing, technology, and policy.

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Entries Tagged as 'Advertising'

Link of the Day: A New Model for Getting Rich Online

July 28th, 2006 · Comments · Advertising, Business Models

The Washington Post has a good article on emerging businesses powered by AdSense. Most are small, with only a handful of employees. Examples:

Podcastdirectory.com: $30-40K/year run rate.
FreeWebLayouts.com (designs for use on MySpace): $10-20K/month.
SeatGuru.com (info on plane configurations): $20-40K/month, including direct ad sales.

But the biggest winner of all is Google (surprise). In Q2 2006, [...]

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Win a new Mercedes, BMW, Porsche, or $40,000 cash! (Or, How to Lose Customers and Irritate People)

July 28th, 2006 · Comments · Advertising, Business Models

Yesterday, I received a small blue postcard in the mail proclaiming me an “official prizewinner” entitled to receive one of four “guaranteed” prizes: one of the cars mentioned in this post’s title or $40K in cash, a $1,500 shopping spree, an “exotic island adventure”, or $500 cash. In addition, I would get either a [...]

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Top 10 Web Advertisers

May 17th, 2006 · Comments · Advertising, Web data

I wrote earlier about the world’s top web domains; here’s a list, via Nielson, of the web’s top advertisers for April, 2006. My takeaways:

Telecom (Vonage and Verizon) and trading (Etrade and Scottrade) dominate the list.
Vonage has a huge advertising online budget! ~$38M for April implies a ~$450M+ run rate. According to their [...]

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Sergey, Larry–You Can Mail the Check Here

April 13th, 2006 · Comments · Advertising, Business Models

The most interesting thing about today’s launch of Google Calendar isn’t the product. Instead, it’s how well the product launch exemplifies the advantage Google gains from free marketing from blogs, news aggregators, and other media.
For example, take a look at the free love Google gets from blogs for almost any move they make. [...]

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Do You Have an Extra $2.5 Million? (Or, How Much Does It Cost To Buy a Super Bowl Commercial)

January 16th, 2006 · Comments · Advertising

About 90 million people will watch the Super Bowl this year. Like so many others, I care about the game mainly (maybe only) because of the commercials. This year, a 30-second spot costs $2.5 million (last year, the same slot cost $2.4 million; it was $2.3 million in 2004). Keyword ad prices [...]

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