Umair at Bubblegeneration recently wrote a great note on the “post-network” economy–the main idea being that bland strategy is increasingly a commodity, and that in mind, the next great shift in value creation will come from creativity.
But what is creativity?
The best answer I’ve recently heard comes from Sir Ken Robinson. If you haven’t seen his talk from TED, available here, I recommend you check it out when you have a free 20 minutes.
In a nutshell, Robinson defines creativity as the process of generating original ideas that have value–and typically, these ideas come through the interaction of different disciplinary ways of looking at the world. Robinson argues that our current educational systems look for and cultivate a narrow set of skills–typically related to mathematics and language–at the expense of many others. As a result, he believes, we aren’t fully preparing ourselves for the future.
Robinson’s ideas (which deserve a much fuller explanation–check out the video) have significant implications for managers and policy makers. At a macro level, what is the right composition for functional teams tasked with key projects? What are the right metrics to track, measure, and change? How can different ways of thinking be effectively synthesized into a coherent plan?
At a micro level, what do you do to foster creativity? If you’re a software engineer, would it be helpful (not to mention fun) to visit an exhibit on Dada-inspired art? If you’re a painter, would you gain from building your own TiVo?
Left by Ben Casnocha: The Blog: September 2006 on September 12th, 2006