What should you do if your company’s product fails?
Dreamhost, a web hosting provider, had a miserable July due to multiple service failures. For a hosting company, this is about as serious an issue as there is. That said, the company’s explanation, posted on their corporate blog, is superb: they clearly describe both what happened and their future plans to avoid new problems, taking responsibility where appropriate. They even included a few nice photos (like the one above).
At some point, incompetence trumps strong communication. For now, though, A Venture Forth is sticking with Dreamhost.
