Loyalty Programs (And, Was American Airlines a Better Investment Than Google?)
Posted by Dan Grossman on May 2nd, 2006 Loyalty programs can be a visible and powerful tool for companies to retain their best customers. Yet, incentive programs often produce negative effects–destroying, rather than creating, brand affiliation.
Take airlines. American launched the first frequent flier program back in 1981 (it’s now the largest of its kind). Today, there are more than […]
