Interesting data from washingtonpost.com regarding the most popular sites on the web. Note that this data measures unique visitors rather than page views. A few observations:
- Growth at MySpace, Wikipedia, and Blogger is astonishing.
- Google may overtake Yahoo as the #1 site on the web within a year or two.
- What’s happening at Expedia and Orbitz? Both seem to be hemorrhaging traffic.
- MapQuest is an amazing property. It receives about 1/3 as much traffic as Yahoo does–despite offering far less content (maps only)… and the maps themselves are arguably much less usable than what you can find on Yahoo or Google (ie no ajax). Lesson: branding matters.
- Interesting that Apple’s site gets ~50% more traffic than Dell’s does (the sites are #23 and #45, respectively), even though Dell generates ~4x more revenue (~$56B vs ~$14B).
| Web domain rank | Unique visitors Feb. 2006 (thousands) |
Unique visitors Feb. 2005 (thousands) |
Percent change |
|
1. YAHOO.COM |
115,401 | 110,282 | 5% |
|
2. GOOGLE.COM |
92,147 | 76,140 | 21% |
|
3. MSN.COM |
88,690 | 87,586 | 1% |
|
4. AOL.COM |
67,694 | 67,808 | 0% |
|
5. EBAY.COM |
57,420 | 59,365 | -3% |
|
6. MICROSOFT.COM |
55,873 | 61,769 | -10% |
|
7. PASSPORT.COM |
43,447 | 53,071 | -18% |
|
8. MAPQUEST.COM |
40,353 | 37,609 | 7% |
|
9. HOTMAIL.COM |
39,815 | 38,707 | 3% |
|
10. MYSPACE.COM |
37,349 | 8,935 | 318% |
|
11. AMAZON.COM |
35,834 | 33,579 | 7% |
|
12. GO.COM |
32,988 | 29,848 | 11% |
|
13. ABOUT.COM |
30,104 | 23,939 | 26% |
|
14. MSNBC.COM |
26,322 | 21,524 | 22% |
|
15. WEATHER.COM |
25,752 | 27,912 | -8% |
|
16. AIMTODAY.COM |
23,386 | 24,930 | -6% |
|
17. CNN.COM |
20,585 | 20,906 | -2% |
|
18. TARGET.COM |
19,593 | 15,588 | 26% |
|
19. WIKIPEDIA.ORG |
19,459 | 5,185 | 275% |
|
20. GEOCITIES.COM |
18,927 | 23,233 | -19% |
|
21. WALMART.COM |
18,590 | 16,735 | 11% |
|
22. BANKOFAMERICA.COM |
17,859 | 14,147 | 26% |
|
23. APPLE.COM |
17,540 | 11,860 | 48% |
|
24. EXPEDIA.COM |
17,150 | 21,806 | -21% |
|
25. ASK.COM |
16,254 | 16,662 | -2% |
|
26. IRS.GOV |
15,919 | 17,023 | -6% |
|
27. BLOGGER.COM |
15,640 | 2,490 | 528% |
|
28. PAYPAL.COM |
15,281 | 14,939 | 2% |
|
29. IMDB.COM |
15,092 | 10,695 | 41% |
|
30. CAREERBUILDER.COM |
15,056 | 15,921 | -5% |
|
31. WINDOWSMEDIA.COM |
14,957 | 21,631 | -31% |
|
32. CITYSEARCH.COM |
14,935 | 5,241 | 185% |
|
33. FOXSPORTS.COM |
14,541 | 11,613 | 25% |
|
34. REAL.COM |
14,192 | 17,361 | -18% |
|
35. SUPERPAGES.COM |
14,080 | 11,368 | 24% |
|
36. COMCAST.NET |
13,826 | 11,434 | 21% |
|
37. CLASSMATES.COM |
13,754 | 13,096 | 5% |
|
38. TRIPOD.COM |
13,602 | 14,387 | -5% |
|
39. ADOBE.COM |
12,963 | 13,924 | -7% |
|
40. BIZRATE.COM |
12,931 | 11,750 | 10% |
|
41. UPS.COM |
12,612 | 10,142 | 24% |
|
42. MONSTER.COM |
12,449 | 15,496 | -20% |
|
43. OVERSTOCK.COM |
12,365 | 14,647 | -16% |
|
44. EBAYSTORES.COM |
12,300 | 11,435 | 8% |
|
45. DELL.COM |
12,214 | 12,662 | -4% |
|
46. USPS.COM |
12,197 | 9,608 | 27% |
|
47. ORBITZ.COM |
12,169 | 14,690 | -17% |
|
48. WHITEPAGES.COM |
11,965 | 7,491 | 60% |
|
49. TICKETMASTER.COM |
11,933 | 10,883 | 10% |
|
50. CHEAPTICKETS.COM |
11,673 | 13,302 | -12% |
