About 90 million people will watch the Super Bowl this year. Like so many others, I care about the game mainly (maybe only) because of the commercials. This year, a 30-second spot costs $2.5 million (last year, the same slot cost $2.4 million; it was $2.3 million in 2004). Keyword ad prices may be falling, but the Super Bowl is still prime TV advertising territory.
Maybe the most memorable Super Bowl ad came two years ago when GoldenPalace.com hired Mark Roberts to streak across the field at the beginning of the second half of Super Bowl XXXVIII–New England Patriots linebacker Matt Chatham decked him (watch the video here).
In any case, it’s interesting to see who buys Super Bowl ad slots:
- American Home Health: one 30-second spot in the second pod of the second half
- Ameriquest Mortgage Co: two 30-second spots
- Anheuser-Busch: 10 spots throughout the game
- Bayer: one 30-second spot in the first quarter
- Buena Vista Pictures: one spot, length unknown
- Burger King: one 60-second spot after kick-off
- Career Builder.com: two 30-second spots
- Emerald: one 30-second spot in fourth quarter
- ESPN: one 60-second spot
- FedEx: details unknown
- Ford Motor Co: one 30-second spot
- General Motors Corp.’s Cadillac: one 60-second spot in the second quarter
- Nationside Insurance: one 30-second spot in second break of the third quarter
- New Line Cinema: one Spot, length unknown
- Procter & Gamble Co: details not known
- Pepsi-Cola Co: four 30-second spots
- Sprint: two 30-second spots, one in second quarter and one in the third, plus sponsor of half-time show featuring the Rolling Stones
- Subway: details unknown
- Unilever: details unknown
- Warner Bros: three 30-second spots
(via AdAge)
Only one pure .com on the list…
Left by The Adult Gamer :: View topic - Have $2.5 million laying around? on January 17th, 2006